Homebase
ITV Garden Idents
Info
- Agency
- Atomic London
- Homebase Clients
- Lisa Tickle & Lindsay Cole
- Creative Director
- Dave Henderson
- Creative Director
- Guy Bradbury
- Producer
- Raluca Anastasiu
- Creatives
- Dani Brown & Alex Wood
- Shoot Producer
- Ben Catford
- Cinematographer
- Carl Burke
- Editor
- Ben Harrex
UNIT
- Colour
- Denny Cooper
- Sound Design
- Markus Ffitch
- Online
- Ian Baker
- Executive Producer
- Pamie Wikstrom
- Producer
- Isabella Wakley
Details
The new Homebase ‘ITV Love Your Garden Idents’ follow on from the successful main 40sec Homebase TV campaign starring ‘Gary’ - a CG animated family pet tortoise, unable to contain his excitement, who embarks on a mad gallop around the garden, set to the iconic theme music from the TV series Black Beauty.
The TV campaign is supported online and in-store and coincides with Homebase’s sponsorship of ITV’s Alan Titchmarsh ‘Love Your Garden – a show which surprises people across Britain with transformations to their outdoor living spaces.
UNIT worked closely with Atomic London, Partizan, Director Ozzie Pullin and Red Knuckles Rik & Mario to create the brand new set of 15, 10 and 5 sec idents carrying out the grade, sound and online for the whole series of sponsorship idents.