Homebase
Gary the Tortoise
Info
- Agency
- Atomic London
- Homebase Clients
- Lisa Tickle & Lindsay Cole
- Creative Director
- Dave Henderson
- Creative Director
- Guy Bradbury
- Producer
- Raluca Anastasiu
- Creatives
- Matt & Simon Welch
- Production Company
- Partizan
- Director
- Ozzie Pullin and Rick and Mario
- Executive Producer
- Duncan Gaman, Neil Linpow
- Live Action Producer
- Daniel Wheldon
- Animation Producer
- Leo Green
UNIT
- Colour
- Denny Cooper
- Sound Design
- Chris Southwell
- Online
- Scott Ryan
- Executive Producer
- Pamie Wikstrom
- Producer
- Isabella Wakley
Details
UNIT worked closely with Atomic London, Partizan, Director Ozzie Pullin and Red Knuckles Rik & Mario to create the brand new 40sec Homebase TV ad starring ‘Gary’ - a CG animated family pet tortoise unable to contain his excitement as he embarks on a mad gallop around the garden, set to the iconic theme music from the TV series Black Beauty.
Leading home and garden projects retailer Homebase unveiled its new Easter campaign, built around the theme of ‘Grow a whole new Room’ as the retailer encourages customers to stay at home and head into the garden.
It's the latest instalment under the Feels Good to be Home tagline which reflects the insight that when our homes feel good, we feel good, and the garden is no exception. With the arrival of Spring, many people will now be thinking about how they can create an outdoor space that they can enjoy as the perfect place to escape and relax.
Creative Director of Colour Denny Cooper ensured the grade brought out the bright spring tones and natural garden environment.
Creative Director of Sound Chris Southwell also worked with the ‘Black Beauty’ soundtrack further emphasizing Gary the Tortoise’s speedy journey through the garden, using subtle sound design to bring out key moments of this fun ad.
