H&M / Erdem
Erdem ‘The Secret Life of Flowers’

Info

Agency
Bazmark Inq
Brand
H&M / Erdem
Director
Mark Arrigo
Production Company
Bazmark Inq
Sound Design
Jamie Thomas
Colour
UNIT Colour

Details

The cinematic short for Erdem x H&M, called ‘The Secret Life of Flowers’, is set in a grand country mansion with a full cast of actors and models. The film will also debut an exclusive new track by Years & Years, ‘Hypnotised.’

The film is set in a country mansion where it is “always spring.” The house is like its own private world that is always filled with flowers, influenced by Erdem’s floral prints. When young friends come to stay, a love triangle begins. The film stars upcoming actors Tom Rhys Harries, Hero Fiennes Tiffin and Ruby Dagnall.