Carlsberg
Hygge
Info
- Agency
- Fold7
- Brand
- Carlsberg
- Director
- Peter Lydon
- Production Company
- Minds Eye (repped at Merman)
- Sound Design
- Chris Southwell
- Colour
- UNIT Colour
Details
Carlsberg taps into the Danish 'Hygge' trend with their new spot 'The Danish Way' which features Mads Mikkelson as a modern day philosopher cycling through Denmark.
As a bid to revitalise the brand by focusing on its homeland, Carlsberg highlights the laid back nature of Scandinavian culture with the Danish word 'Hygge' meaning to create a nice, warm atmosphere and enjoying just the good things in life.