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Press
LBBOL: UNIT Studios collaborates with TikTok and director Caleb Femi for UK campaign celebrating Black artists and content creators
TikTok’s Creative Lab EU (the brand’s in-house creative team) has launched a national campaign celebrating the platform’s black artists and content creators for Black History Month.
The campaign, ‘#MyRoots’, stars singer and songwriter Cat Burns, footballer Jeremy Lynch, queer creator Lily-Rose, actor Michael Dapaah and comedian Sherice Banton as they showcase the skills, passion and “authenticity” that have led them to success on the social platform.
