Dove
Courage Is Beautiful
Info
- Agency
- Ogilvy
- Dove Client
- Alessandro Manfredi
- Global Executive Creative Director, Ogilvy
- Dan Fisher
- Global Creative Director, Ogilvy
- Juliana Paracencio
- Agency Producer, Ogilvy
- Matthew Jones
- Agency Producer, Ogilvy
- Sarah Thomson
- Editor, TenThree
- Billy Mead
- Music
- Kevin Sargent
UNIT
- Flame Artist
- Ben McIlveen
- Executive Producer
- Darryl Bolton
- Producer
- Joanna Papayianni
- MCR
- Richard Evans
Details
The new face of Dove's real beauty campaign "Courage Is Beautiful" is its most powerful ever.
Working closely with Ogilvy and the Dove brand team, this brand new 30 second ad to turn this around so quickly from agency receiving brief to delivery of the finished ad.
The UNIT remote working team lead by EP Darryl Bolton, Producer Joanna Papayianni, Flame Artist Ben McIlveen and special support from MCR lead by Richard Evans collaborated with Ogilvy to bring this spot to life so quickly. The team carried out a flame grade, conform and titles creation; proudly working to tell the important tale of life on the front line for these nurses.
The spot features emotional photos of brave healthcare workers fighting the Coronavirus pandemic. In the video, the faces of the medical heroes, risking their lives on the frontlines, can be seen showing the physical marks on them caused by non-stop usage of protective gear. As part of the campaign Dove and owner brand Unilever have donated millions of dollars to help with COVID-19 relief through product and food donations.
