Asda
Don’t Compromise
Info
UNIT
- Director
- Tom Wansbrough-Jones
- Sound Design
- Chris Southwell
- Creative Director
- Tom Wansbrough-Jones
- 3D
- Diogo Pinheiro, Gabriel Thomas & Tom Wansbrough-Jones
- Producer
- Dale Heron
- Executive Producer
- Atilio Gianfrancesco
Tags: 3D Animation Asda Broadcast and Branding Chris Southwell Design Diogo Pinheiro Don't Compromise Food Gabriel Thomas Motion Design Sound Supermarket Tom Wansbrough-Jones Trolleys
Details
UNIT Studio's very own Design Collective's Tom Wansbrough-Jones directed this project, along with motion design by Diogo Pinheiro and Gabriel Thomas. Sound Design was also mastered by our Creative Director of sound, Chris Southwell.
The initial brief was based upon doing a live-action shoot, however to allow each edit to feel bespoke and easily adaptable we suggested a CG approach. This allowed for complete creative freedom - to control the movement of the trolleys and have flexibility of camera angles.