F1
Rebrand
Info
- Agency
- Weiden & Kennedy
- Brand
- F1
- Director
- Nexus
- Production Company
- Nexus
- Colour
- UNIT Colour
Tags: Design Collective F1 UNIT Colour UNIT Design Collective
Details
A rebrand of one of the world's biggest sport icons was led by agency Wieden and Kennedy to signal its new era and reposition the sport as a global media and entertainment brand.
Our Design Collective worked closely to create and position the new branding in 2018.