Jo Malone – Rose
Info
- Cleint
- Jo Malone - Estée Lauder
- Director
- Nick Jones
Details
Estee Lauder brand Jo Malone use VP for their latest Taif Rose campaign for the EMEA region.
Directed by Nick Jones the spot features a memory-rose-garden-scented creative motif, using VP to join the distance between a brother and sister united by the common memory of a childhood rose garden fragrance. Shot entirely in-camera, using three specific digital environment locations, created in 3D CGI Unreal Engine and complimented with foreground art dept, the aesthetic blurs the lines between fantasy, memory and present day. A 30” hero film and 3 x 15” product films, in addition to stills campaign were all shot across 2 days, showing the ability of VP to maximise content creation and efficiency of budget.
