Mini
Re-emergence 2020
Info
- Agency
- Brooklyn Brothers
- Agency Producer
- Sian Parker
- CCO
- George Bryant
- Creative Director
- Lex Down
- Creatives
- Jon Grant, Dave Farthing and Bryan Stewart
- Senior Account Director
- Max De Rohan
- Account Manager
- Laura Tolhurst
- Editor
- Alex Hinx
- Production Company
- Fat Lemon
- Director
- Dan Castella
- Producer
- Cabell Hopkins
UNIT
- Colour
- Denny Cooper
- Sound Design
- Chris Southwell
- Online
- Ian Baker
- Executive Producer
- Ian Luxford
- Producer
- Jo Paps
Details
UNIT teamed up with Brooklyn Brothers, Fat Lemon and Director Dan Castella on the latest campaign for Mini as it announces a triumphant return to production following disruption caused by the coronavirus pandemic.
With footage of the Mini factory in March (just before the plant ceased production as a result of lockdown measures), the ad declares: "it was ready, set, stop," before hailing the return of the Mini Electric.
Launched alongside 20- and 10-second cuts, the work was created by Jon Grant, Dave Farthing and Bryan Stewart.
Last year, Mini marked the launch of its Electric model with an outdoor campaign.
UNIT supported the team carrying out all the post production remotely including VFX / online led by Ian Baker, colour grade by Creative Director of Colour Denny Cooper, and sound design and mix by Chris Southwell.
