TikTok
#MyRoots

Info

Agency

TikTok Creative Lab

Producer

Matt James

Creative

Aryven Arasen, Caspar Williamson

Director

Caleb Femi

Photographer

Aiden Harmitt Williams

Music

MARL of Carly & MARL

Artist

Linnet Rubaya

UNIT

2D

Henrik Sikstorm

Online

Henrik Sikstorm

Edit

Henrik Sikstorm

Colour

Denny Cooper

Tags: 2D  black hisotry month  Colour  Colour Grading  Denny Cooper  edit  Grade  my roots  myroots  Online  Post  production  tiktok 

Details

TikTok launches a national campaign celebrating the platform’s black artists and content creators for Black History Month. Created by TikTok Creative Lab EU (the brand’s in-house creative arm), “#MyRoots” features singer and songwriter Cat Burns, footballer Jeremy Lynch, queer creator Lily-Rose, actor Michael Dapaah and comedian Sherice Banton as they showcase the skills, passions and “authenticity” that have led them to success on the social platform.

UNIT Studios provided the Colour, 2D, Online and Edit. Our Creative Director of Colour, Denny Cooper says "It was an absolute pleasure to be part of this collaboration with Caleb Femi and TikTok, celebrating amazing people and the positive impact they are making on the world."
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