Persil
Real Change
Info
- Agency
- MullenLowe London
- Cheif Executive Officer
- Jose Miguel Sokoloff
- Global Creative Director
- Katrina Encanto
- Creatives
- Edgar Galang
- Global Business Director
- William Dixon
- Group Account Director
- Charlotte Brookes
- Account Director
- Lee Allen
- Account Manager
- Jennifer Bates
- Global Strategy Director
- Chris Chalk
- Stragegist
- Emma Batho
- Producer
- Carys Badrick
- Assistant Producer
- Barney Ferguson
- Production Company
- SweetShop
- Director
- Liz Murphy
- DOP
- Olan Collardy, Dan Holland, Philip Reinhold, Matyas Erdely, Senzo Ueno
- Producer
- Luke Goodrum
UNIT
- 2D
- Rob Ellis
- Online
- Ian Baker
- Sound
- Markus Ffitch
- Producer
- Isabella Wakley
- Editing House
- The Editors AUS
- Editor
- Mark Burnett
Tags: 2D change climate dirtisgood environemnt Environmental Ian Baker Markus Ffitch Online persil Rob Ellis Sound washing
Details
How we achieved it:
Hit by lockdowns and travel restrictions across the globe, all normal processes were thrown out of the window. The ever brilliant director, Liz Murphy, directed DOP's remotely across multiple continents. The edit took place in Australia whilst the agency was based in London. UNIT delivered a fully remote post production solution of grade, VFX, MGFX, Sound Design, mastering and market localisation.
The “Real Change” campaign was made to communicate the new brand purpose and the long time commitment they are making to help the environment. The idea was to go ‘beyond activism’ and get down and dirty in taking real action for change.
“This project was the perfect example of collaboration between client, agency, production and post, pulling together and delivering, against all odds, a project we are all extremely proud of.” IAN LUXFORD, Managing Director
