Rexona – No more F.O.B.O.
Info
- Client
- Unilever - Rexona
- Agency
- AMV BBDO
- Agency Producer
- Nick Godden, Kieran O’Malley, Stefanie Price, Rhiannon Nicoll, Matt O'Brien
- Agency CCO
- Nicholas Hulley and Nadja Lossgott,
- Agency Senior Creatives
- Jack Smedley and George Hackforth-Jones
- Agency Creative Team
- Esin Huseyin and Davide Mauroni
- Production Company
- Tropical Film
- Director
- Livia Gama
- Editor
- Beto Araujo Ten Three - Ella Oliver
- DOP
- Kairo Lenz
- Exec Producer
- Gabriel Dagostini
- Producer
- Paula Soares/ Jin Park / Felipe Rangel
UNIT
- Executive Producer
- Phil Delaney / Darryl Bolton
- Producer
- Phil Delaney
- Audio
- Jonny Platt at Wave Studios
- Grade
- Denny Cooper
- Design
- Bradley Franklin, Diogo Pinheiro & Tom Wansbrough Jones
- Nuke
- Leire Eatock
- Online
- Ian Baker Rob Ellis
Tags: Bright Grade Colour Denny Cooper Deodorant Design No more F.O.B.O. Nuke Online Rexona - Hollywood Sound
Details
Rexona/Sure/Degree) is rolling out a super cool, bold new campaign to promote their Whole Body Deodorant range.
Produced by @tropical.film and directed by Livia Gama, this campaign turns body odour stereotypes on their head, tackling everything from Booty and Peach to Cheesers and Ta-tas.
With plenty of humour and visually striking elements, it’s all about normalising the conversation around body odour and showing why a whole-body deodorant is exactly what we need.
UNIT’s expertise was key in bringing this campaign to life, working across grade, design and VFX— we’re proud to be part of such a standout project.
